For Gen Z, authentic style is more than just looking good, it’s about daring to become who they are meant to be.
The Real Real launches the Be For Real campaign reminding customers to embrace their authentic selves through pre-owned luxury fashion. It features a billboard series, a 15-second video spot, and an in-person brand activation.
Art Direction - Desiree Hilaire
Copywriter - Nadia Alexis
Mentor - Chris McMahon
